Formulated to intensify natural coat colors, Premium Color Enhancing® Shampoo brings dull fur back to life. Its special optical brighteners enhance whites, silvers, and light coats while restoring the depth and richness of darker shades. The gentle, pH-balanced formula adds a glossy sheen and leaves coats soft, manageable, and radiantly clean without harsh bleaching agents. Perfect for show dogs and everyday grooming, this shampoo revives the natural brilliance of all colors from crisp whites to rich reds and golden hues.

1. Wet your pet’s coat thoroughly with warm water.
2. Apply shampoo evenly, avoiding eyes (rinse immediately if contact occurs).
3. Work into a rich lather, massage evenly, then rinse thoroughly.

• 12 oz (355ml)
• 1 Gallon (3.785L)